Prof. Dr. Marc Hassenzahl
Dr. Marc Hassenzahl is professor for "Ubiquitous Design / Experience and Interaction" at the University of Siegen, Germany. He combines his training in psychology with a love for interaction design. With his group of designers and psychologists, he explores the theory and practice of designing pleasurable, meaningful and transforming interactive technologies. Marc is author of “Experience Design. Technology for all the right reasons” (MorganClaypool), co-author of “Psychologie in der nutzerzentrierten Produktgestaltung. Mensch-Technik-Interaktion-Erlebnis” (“People, Technology, Interaction, Experience”) (Springer, with Sarah Diefenbach) and many peer-reviewed papers at the seams of psychology, design research and interaction/industrial design.